Do You Really To Hire SEO Services In 2020:
You want to dominate Google?
Your goal is to get to the top of Google search with
your website. You want more customers to see you because that’s going to
lead to you making more sales. So, you start to work on an SEO
campaign that will help you to rise through the ranks. But there’s a
problem… There’s
so much information out there about SEO that you don’t know what to believe. As
a result, you’re confused and you don’t know which services you need. That’s a
problem because failing to choose the right services could have drastic
consequences on your business. At best, you’ll find yourself sticking to one
place in the rankings. And
at worst…you may get a penalty that takes you out of the running altogether. In this
article, we’re going to take a look at some of the key SEO services that your
business may need. But before we do, we’d
like you to take a look at an OTT client that achieved amazing results by creating the right campaign.
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like you to take a look at an OTT client that achieved amazing results by creating the right campaign.
References:
The Locksmith Leader — How Zip Locksmith Generated $15 Million in Sales Through SEO:
Zip Locksmith had done a decent job of carving their
name into a pretty competitive market. Based in Washington, the company had a small
amount of name recognition and delivered an awesome service. But they
weren’t doing enough, especially when it came to online marketing. The company had
no organic rankings to speak of. However, they still managed to get onto page
one using a costly technique.
The team at Zip Locksmith invested thousands of
dollars into Google AdWords every month. For those who don’t know, AdWords
allows you to pay for premium advertising slots on Google’s search results. It’s a great
way to get exposure when used as a part of a larger digital marketing campaign.
But in the long term, focusing solely on ads will suck your business dry. In Zip’s case,
they found themselves spending $5,000 per month on ads. The company was on the
edge and was coming close to losing the war for online supremacy.
References:
https://www.theverge.com/users/hanan%20ali
https://www.theverge.com/users/hanan%20ali
The Big Challenge:
There’s a ton of money in the locksmith industry… And Zip’s
competition knew it. The
company’s biggest challenge was to get past Google’s stringent filtering. For years,
spammers and lead generation companies had ruled the roost in this niche. These
guys dominated Google Maps and organic search just through sheer volume. This resulted
in searchers not getting what they expected when they looked for Zip’s keywords.
Instead of seeing websites for locksmiths, they saw a bunch of spam that had no
relevance to them Finally,
Google upped its game and created some strong filters to make sure only the
best of the best got through. Zip’s goal was to make sure their
website offered everything these filters checked for. This would allow them to
rank organically, which in turn would mean they wouldn’t have to spend so much
on ads.
Achieving Organic Results:
After consulting with the client, we found that they
offered their services in many cities throughout Washington.
So, if somebody typed in “Locksmith Seattle”, they’d
see Zip in organic search and at the top of Google Maps. The same for Vancouver,
Spokane, and seven other major cities.
With that goal set, we focused on the SEO services
that the client would need to achieve those results. In this case, our local
pack optimization service was the best choice. We’ll explain what that is in a
moment. Using
this SEO service, it took Zip less than one year to get to where they needed to
be. And within two years, they’d generated $2.2 million thanks to their SEO
campaign. But
the work didn’t end there…
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The End Result:
Today, Zip Locksmith has generated over $15 million in
revenue thanks to the SEO services that OTT provided to them. In the time
we’ve worked with Zip, their average ranking for their targeted keywords has
risen from #48 to #1.2.
That means they’re number one for the majority of the
keywords they’re targeting.
They’re also in the top 3 search results in 86
different locations and they’re getting 2800 branded searches monthly. People know who
they are now, which means they’re coming directly to Zip when they need a
locksmith. The
company has also enjoyed tremendous growth since it created a strong SEO
campaign. They’ve gone from having a few locations to operating 100 throughout
the state of Washington. Now, they have a goal of getting to the top of the
rankings for all of those locations.
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The
SEO Services You Need:
Zip Locksmith discovered that the right SEO services
can have a tremendous impact on a company’s fortunes. Here’s how you
need to think about the SEO services that you can make use of. They’re weapons
that you can use to take down the competition on the battlefield of Google. However,
you need to make sure that you choose the right weapons for the job. In Zip’s case,
dominating local search results allowed them to get the results they wanted.
There are other SEO services that they could have used that would just cost
them more money. Of
course, you need to know more about those services before you can make the
right choice for your business. I’m going to explain five of the
services that OTT offers and how they can help your business.
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