On Page And Off Page SEO In 2020:

Note: This one of one of the chapters of Secret Sauce: A step-by-step growth hacking guide. Secret Sauce breaks down every channel just like this one, so if you think this is valuable check it out. It’s for sale now.

SEO In One Day

SEO is simply not as hard as people pretend like it is; you can get 95% of the effort with 5% of the work, and you absolutely do not need to hire a professional SEO to do it, nor will it be hard to start ranking for well-picked key terms.
Of all the channels we’ll be discussing, SEO is the one that there is the most misinformation about. Some of it is subtle, but some of it is widely spread and believed by so-called SEO consultants who actually don’t know what they’re doing.
SEO is very simple, and unless you’re a very large company it’s probably not worth hiring somebody else to do.

How Google Works

In order to understand what we need to do for SEO let’s look back at how Google started, how it’s evolving today, and develop a groundwork from which we can understand how to get ranked on Google.

The Early Days of Google

The idea for PageRank — Google’s early ranking algorithm — stemmed from Einstein. Larry Page and Sergei Brin were students at Stanford, and they noticed how often scientific studies referred to famous papers, such as the theory of relativity. These references acted almost like a vote — the more your work was referenced the more important it must be. If they downloaded every scientific paper and looked at the references, they could theoretically decide which papers were the most important, and rank them.
They realized that because of links, the Internet could be analyzed and ranked in a similar way, except instead of using references they could use links. So they set about attempting to “download” (or crawl) the entire Internet, figuring out which sites were linked to the most. The sites with the most links were, theoretically, the best sites. And if you did a search for “university,” they could look at the pages that talked about “university” and rank them.



Google Today

Google works largely the same way today, although with much more sophistication and nuance. For example, not all links carry the same weight. A link from an authoritative site (as seen by how many links a site has pointing at it) is much more valuable than a link from a non-authoritative site. A link from the New York Times is probably worth about 10,000 links from sites that don’t have much authority.
At the end of the day the purpose of Google is to find the “best” (or most popular) web page for the words you type into the search bar.
All this means is we need to make it clear to google what our page is about, and then make it clear that we’re popular. If we do that we win. In order to do that, we’ll follow a very simple process that works every single time with less effort than you probably think is required.

Gaming the System

Google is a very smart company. The sophistication of the algorithms they write is incredible; bear in mind that there are currently cars driving themselves around Silicon Valley powered by Google’s algorithms.
If you get too far into the SEO rabbit hole you’ll start stumbling upon spammy ways to attempt to speed up this process. Automated software like RankerX, GSA SER, and Scrapebox, instructions to create spam or spin content, linkwheels, PBNs, hacking domains, etc.
Some of that stuff works very short term, but Google is smart and it is getting smarter. It gets harder to beat Google every day, and Google gets faster at shutting down spammy sites every day. Most don’t even last a week before everything you’ve done disappears and your work evaporates. That’s not the way you should do things.
Instead of Internet-based churn and burn we’ll be focusing on building equity in the Internet. So if you see some highly-paid SEO consultant telling you to use software and spun content to generate links, or when you see some blackhatter beating the system, just know that it’s not worth it. We’re going to build authority and get traffic fast, but we’re going to do it in a way that doesn’t disappear or cripple your site in the future.








On-Page SEO

The first step in getting our site ready to rank is making it clear to Google what our site is about.
For now we’re going to focus our home page (our landing page) on ranking for one keyword that isn’t our brand or company name. Once we do that and get that ranking we can branch out into other keywords and start to dominate the search landscape, but for now we’ll stay laser focused.
Keyword Research
The first thing we need to do is to figure out what that keyword is. Depending on how popular our site is and how long it’s been around, the level of traffic and difficulty we’ll get from this effort may vary.

The Long Tail

There’s a concept we need to be familiar with known as the “long tail.”
If we were to graph “popularity” of most things with “popularity” being the Y axis and the rank order being the X axis, we’d get something like a power law graph:

There are some big hits that get the majority of attention, and after a few hits the graph falls sharply. The long-tail theory says that as we become more diverse as a society the yellow end of the above graph will stretch forever and get taller.
Think of Amazon. They probably have a few best-selling products, but the majority of their retail revenue comes from a wide variety of things that aren’t bought anywhere nearly as often as their best-selling products. Similarly, if we were to rank the popularity of the songs played in the last 10 years, there would be a few hits that would garner the majority of plays, and an enormous number of songs that have only a few plays. Those less popular products and songs are what we call the long tail.
In SEO this matters because, at least in the beginning, we’re going to go after long tail keywords — very exact, intention-driven keywords with lower competition that we know can win, then gradually we’ll work our way to the left.
Our site isn’t going to outrank ultra-competitive keywords in the beginning, but by being more specific we can start winning very targeted traffic with much less effort.
The keywords we’re looking for we will refer to as “long-tail keywords.”



Finding the Long Tail

In order to find our perfect long-tail keywords, we’re going to use a combination of four tools, all of which are free.
The process looks like this:
Use UberSuggest, KeywordShitter and a little bit of brainstorming to come up with some keywords
Export those keywords to the Google Keyword Planner to estimate traffic level
Search for those keywords with the SEOQuake chrome extension installed to analyze the true keyword difficulty
Don’t be intimidated — it’s actually very simple. For this example we’ll pretend like we were finding a keyword for this book (and we’ll probably have to build out a site so you see if we’re ranked there in a few months).
Step 1: Brainstorming and Keyword Generating
In this step we’re simply going to identify a few keywords that seem like they might work. Don’t concentrate too much on culling the list at this point, as most bad keywords will be automatically eliminated as a part of the process.
So since this is a book about growth hacking, I’m going to list out a few keywords that would be a good fit:

  • Growth hacking
  • Growth marketing
  • Internet marketing
  • Growth hacking guide
  • Growth hacking book
  • Book about growth hacking
  • What is growth hacking
  • Growth hacking instructions

That’s a good enough list to start. If you start running out of ideas go ahead and check out keywordshitter .com. If you plug in one keyword it will start spitting out thousands of variations in just a few minutes. Try to get a solid list of 5–10 to start with.
Now we’ll plug each keyword into UberSuggest. When I plug the first one — “growth hacking” — in, I get 246 results.
Clicking “view as text” will let us copy and paste all of our keywords into a text editor and create an enormous list.

Track Back:

https://www.technologyreview.com/profile/hanan-ali/
https://www.technologyreview.com/profile/hammad-ali/
https://startupmatcher.com/p/hammadyousaf
https://startupmatcher.com/p/hananali
https://startupmatcher.com/p/hasihassan
https://triberr.com/ha8444395
https://triberr.com/hammadyousaf296
https://triberr.com/hasihassan44
https://www.seedandspark.com/user/hasi-hassan
http://appsplit.com/users/hammadyousaf296
http://appsplit.com/users/ha8444395
http://appsplit.com/users/hasihassan44
https://www.openlearning.com/u/hammadyousaf-q3s9sy/
https://www.openlearning.com/u/hananali-q3sa2a/
https://www.openlearning.com/u/hasihassan-q3sab2/
https://www.theverge.com/users/hammadyousaf
https://sites.google.com/view/seocares/what-is-seo-cares
https://hammadyousaf296-s-school.teachable.com/p/home
https://www.bizcommunity.com/CompanyView/SEOCares
https://nibbler.silktide.com/en/reports/www.seocares.com

More References: 

http://doneads.org/2019/most-popular-and-reliable-online-plagiarism-checking-tools
https://www.zintro.com/profile/zifd1848a1
https://www.zintro.com/profile/zid4deff69
https://www.zintro.com/profile/zi9e08e4d6
https://www.zintro.com/profile/zi72896a6d
http://follr.me/AzeezAli/about
http://follr.com/Communities/MySelf
http://www.loopdesk.com/49821/
http://www.loopdesk.com/49823/
https://medium.com/@jacob.maax4444
https://medium.com/@zaidprince4
https://www.internetdj.com/profile/jacobmaax4444
https://www.internetdj.com/profile/jacobmaax4
https://www.internetdj.com/profile/zaidprince44
https://www.internetdj.com/profile/jacobmaax77
https://www.internetdj.com/profile/jacobmaaxx44
https://www.internetdj.com/profile/jacobmax44
https://www.internetdj.com/profile/jacobmxxx4444
http://ttlink.com/habibali
http://ttlink.com/zaidprince4
http://ttlink.com/hasihassan44
http://ttlink.com/zaidprince44
http://ttlink.com/alikhan44
http://ttlink.com/zaidprince4235
http://ttlink.com/zaidprince42333
https://www.ted.com/profiles/18276056
https://www.ted.com/profiles/18276110

https://www.ted.com/profiles/18276550

Comments

  1. Really awesome blog! Your blog is really useful for me and Thanks for sharing this informative blog. Keep update your blog.
    SEO Company and Services Australia

    ReplyDelete

Post a Comment

Popular posts from this blog

Perks Of Picking Perfect SEO Agency:

Pointing Issues In Online Marketing:

Real Things About SEO Service And Companies: